2012 PR Disaster Awards announced

The Australian Labor Party has secured top position in our annual list of PR Disasters. After research by CyberChatter, the ALP has secured three top five placings on the list of the most talked about PR nightmares of 2012, a year rife with political PR glitches. So, without any further ado, here you go (biggest disaster first):
1. Carbon tax- Arguably Julia Gillard’s most unpopular decision since her time as Prime Minister. This legislation caused a nation-wide uproar talked about in traditional media, online forums and Twitter.
2. Alan Jones- During a speech at the 2012 Liberal Club President’s Dinner, the Sydney broadcaster said that Ms Gillard’s father ”died of shame” because of the ”lies” she told. Although Mr Jones later apologised to the PM, a number of his breakfast radio program sponsors pulled their advertisements from 2GB after a major social media campaign.
3. 2Day FM- Presenters Mel Greig and Michael Christian’s on-air antics preceded the suicide of British nurse Ms Saldanha, who took her own life after being tricked into forwarding a prank phone call from the pair posing as Prince Charles and The Queen.
4. AWU Slush Fund- Julia Gillard’s credibility was affected amid reports she assisted former boyfriend and union colleague Bruce Wilson in the theft and misuse of significant funds.
5. Tent Embassy Riots- One of the PM’s staff lost his job after admitting he informed protesters of Opposition Leader Tony Abbott’s whereabouts at a 2012 Australia Day function, amid claims that Abbott had called for the Aboriginal tent embassy to be torn down.
6. Peter Slipper- Mr Slipper was ultimately removed as house speaker amid claims from former staffer James Ashby of sexual harassment. Despite the dismissal by the Federal Court of the James Ashby case against Mr Slipper, he now faces charges on three counts involving alleged fraudulent conduct.
7. The Circle- Network Ten’s The Circle issued an apology after public and corporate backlash over comments made by presenter Yumi Stynes about a photo of Victoria Cross recipient Corporal Ben Roberts-Smith. Stynes’ stated “he’s going to dive down to the bottom of the pool to see if his brain is there.”
8. Craig Thomson- Mr Thomson vigorously denied allegations and reports of allegedly spending hundreds of thousands of HSU funds on prostitutes, restaurant meals, hotels, air travel for his wife and other personal items including cash advances.
9. Nick D’Arcy- A photo posted on Facebook of Kenrick Monk and Nick D’Arcy posing with automatic pistols and shot guns sparked outrage less than two months out from the 2012 London Olympic Games.
10. Red Cross- The Red Cross apologised after a blundering employee caused fury by posting a comment on Facebook that said “all gays engage in risky behaviour” and everyone with tattoos gets “infected by dirty needles.”

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3 Responses to 2012 PR Disaster Awards announced

  1. Simon says:

    I call bullshit. These weren’t PR disasters. These are examples of people behaving badly or stupidly. No amount of PR counsel or activity can prevent the subsequent media coverage. To say these are PR problems partly shifts the blame for these actions to the media. Unfairly, I believe.

  2. Gerry says:

    Hi Simon; long time no hear. Ta for your opinion.

  3. Glen says:

    What about the Islamic riots in the heart of Sydney? Surely they generated far more negative press than Nick D’arcy and the Circle put together?

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