Social Media “Expert’s” Retarded Rant PR Disaster

PR disaster news from The Age (hat tip Asher Moses):
“A Vodafone store employee who describes himself as the telco’s “social media expert” and “ambassador” has been deriding customers on Twitter and Facebook as “mentally retarded” and threatened them with a “pimp slap backhand”.

Yet another reason why social media engagement should probably best be conducted by staff with acute PR savvy. Social media is all about reputation far more than it is about mobile phone smarts. Smart phones don’t make for smart career moves

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One Response to Social Media “Expert’s” Retarded Rant PR Disaster

  1. Jason says:

    Reputation is key in the social media world. Why would you want to work with someone who people have not enjoyed working with in the past? It’s a red flag that most people try to avoid. Thanks for sharing.
    Jason@ Franchise Public Relations

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