Category Archives: Public Speaking

Breakdown of a clumsy media interview

Successful media interviews are as much about context as they are about content, agreed? Sydney-based media trainer Geoffrey Stackhouse asked me for my take on a clumsy media interview (from some years back), asking for my analysis of what went … Continue reading

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Political PR disasters with young candidates interview gaffes

The Aussie political race is sometimes a one-legged one; especially when candidates shoot themselves in the foot by agreeing to TV interviews, yet not knowing at all how to handle even gentle journalistic probing. Today, media performance skills are more … Continue reading

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General advice on a PR disaster almost hits 1million

As social media continues to prove problematic for organisations with suspect elements within their ranks, Australia’s Chief of Army has secured nigh universal salutes for his authoritative and impassioned new media message on YouTube. Watch it; it’s a triumph of … Continue reading

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Wiggles PR disaster shows media interviews ain’t child’s play

TV interview alert!! Not that global kiddies brand The Wiggles should be expect to be PR slicksters, but this bumbling, stumbling interview is so cringeworthy…not just because of the lack of PR preparation (who’d’a thunk Rich Wilkins could be such … Continue reading

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Tony Abbott – loose lips sink ships

Australian Liberal leader Tony Abbott has opened 2012′s PR Disaster contender list with an on-air gaffe comparing the sinking of the Costa Concordia to boat arrivals in Australia, News Limited reports: “Speaking on Triple M Adelaide’s morning show yesterday morning … Continue reading

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Social media marketing and reputation workshop

Author of “Public Relations Disasters” Gerry McCusker will speak on ‘online reputation management’ at an IABC event in Sydney’s MLC Centre on Wednesday 13 April. Continue reading

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Tony Abbott in PR disaster with Bush-like silence

Sh*t happens in media interviews: Bullish Australian Liberal leader Tony Abbott is copping highly critical flak for seemingly being fazed into dumb silence when confronted by a newsman about comments he made about the death of an Aussie soldier in … Continue reading

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Sports commentator hall of shame

Following the sacking of roughneck Scots football commentator Andy Gray for sexist comments while unknowingly still “on-mike”, the Guardian presents a rogues gallery of Yankee and Pommie sports pundits who have created PR disasters via their unguarded, often nasty, verbal … Continue reading

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