Category Archives: Education

Swimming CEO Nettlefold walks after “ass-inine” comments

With quips, quotes and quick posts frequently becoming the source of modern PR disasters – the latest seemingly involving Swimming Australia’s now departed CEO allegedly asking to be referred to as “donkey” and making jokes about sex toys and condoms … Continue reading

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Social media seminar – where digital PR meets customer service

Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and … Continue reading

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Social media marketing and reputation workshop

Author of “Public Relations Disasters” Gerry McCusker will speak on ‘online reputation management’ at an IABC event in Sydney’s MLC Centre on Wednesday 13 April. Continue reading

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PR struggles an an independent academic discipline

Clutching my Masters degree in PR close to my chest, I’m feeling a tad defensive about the following article from today’s Australian newspaper. The sub-head reads: PR faces image problems in selling itself as an independent discipline. Maybe if it … Continue reading

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