Category Archives: social media

Fiji government hires US PR guns to polish its global image

Posted on December 22, 2011 by Gerry

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading →

Posted in Government, Internet Public Relations, Naughty Public Relations agencies, Online, Public Relations, Services, social media | Tagged , , , , , , , , | Leave a comment

Qantas fumbles social media rugby competition – that’s all.

Posted on August 29, 2011 by Gerry

Qantas recent racist Twitter storm is not a PR disaster per se, but shows a lack of ‘joined up thinking’ according to PR Disaster specialist Gerry McCusker. Continue reading →

Posted in Internet Public Relations, Online, Public Relations, social media, Sport | Tagged , , , , , | Leave a comment

Weiner’s Twitter gaffe lives again in Ad campaign

Posted on June 9, 2011 by Gerry

You know your PR disaster’s gonna live forever when marketers start using your misfortune as marketing leverage. Cutting communicators at Spirit Airlines have a Weiner Sale – too hard to resist. And they’ve also “confirm(ed) with certitude that the photo … Continue reading →

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Aussie Ad Agency creates social media PR disaster

Posted on May 30, 2011 by Gerry

Here’s a guest post by Peter Hawkins of Tribe Count on the George Patts/Defence Force social media bungle; I saw Peter’s comments on a recent Mumbrella story, and thought he made good sense while many Ad types overlooked the PR … Continue reading →

Posted in Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, social media, Technology | Tagged , , , , , , , | 1 Comment

No Army policy/practices to manage PR disasters created by social media

Posted on April 17, 2011 by Gerry

The Australian Defence Force is buckling under the weight of several horrific PR disasters caused by its ‘employee’ abuse of social media. It’s rumoured that one of the main problems dogging ADF’s reputation-protecting practices is that their 100-strong Comms teams … Continue reading →

Posted in Botched PR jobs, Online, PR Disasters, Public Relations, social media, Technology | Tagged , , , , , , , | 2 Comments

Academic Behrendt sends most offensive Twitter slur

Posted on April 17, 2011 by Gerry

Australian academic Larissa Behrendt is under pressure having sent one of the most offensive Twitter insults ever seen in Australian politics, says PR disaster specialist Gerry McCusker. Continue reading →

Posted in Government, Online, Politics, PR Disasters, social media, Technology | Tagged , , , , , , | Leave a comment

Social media marketing and reputation workshop

Posted on April 6, 2011 by Gerry

Author of “Public Relations Disasters” Gerry McCusker will speak on ‘online reputation management’ at an IABC event in Sydney’s MLC Centre on Wednesday 13 April. Continue reading →

Posted in Business, Education, Online, Public Relations, Public Speaking, social media | Tagged , , , , , , , , , | 1 Comment

Social media taking Sheen off news media credibility

Posted on March 12, 2011 by Gerry

The news media’s endless obsession with Charlie Sheen’s celebrity Tweets and other self-obsessed publishing twits, plus the blurred speed and fuzzy footage of social media footage is killing good quality news reporting, claims Gerry McCusker author of “PR Disasters”.

Posted in Celebrity, Media, social media, Technology | Tagged , , , , | 2 Comments