Category Archives: social media

Social media seminar – where digital PR meets customer service

Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and … Continue reading

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2DayFM preggers prank now worse than a PR disaster

With the sad, sad news that 2DayFM’s ‘Crank Yanker’ style publicity stunt may have lead to the death of the reception nurse who took the hoax phone call, station owner Austereo now has a global PR disaster on its hands. … Continue reading

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Social Media “Expert’s” Retarded Rant PR Disaster

PR disaster news from The Age (hat tip Asher Moses): “A Vodafone store employee who describes himself as the telco’s “social media expert” and “ambassador” has been deriding customers on Twitter and Facebook as “mentally retarded” and threatened them with … Continue reading

Posted in Business, Corporates, Internet Public Relations, Online, PR Disasters, social media, Technology | Tagged , , , , | 1 Comment

Energy Watch CEO Ben Polis sacked after Facebook brainmelt

.The job of the modern CEO entails being a leader, a visionary, a community conduit and the epitome of company standards. Carried out professionally, the job role encompasses board support, community relations, human resources and, essentially, reputation management. Anyone posting … Continue reading

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Army PR disaster shows Facebook’s downside as PR tool

Again and again I say that I’m not a fan of Facebook for organisations with contentious public profiles or business activities, and I’m equally leery when those organisations have staff who may not have developed sensitivity or discretion about how … Continue reading

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Australia’s 2011 PR Disasters Awards announced

For the second consecutive year, Qantas has topped the list of the annual PR Disasters Awards conducted by PR watchdog and blogsite PRdisasters.com. And for the first time in the awards’ history, the airline had three embarrassing PR glitches feature … Continue reading

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Fiji government hires US PR guns to polish its global image

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading

Posted in Government, Internet Public Relations, Naughty Public Relations agencies, Online, Public Relations, Services, social media | Tagged , , , , , , , , | Leave a comment

Qantas fumbles social media rugby competition – that’s all.

Qantas recent racist Twitter storm is not a PR disaster per se, but shows a lack of ‘joined up thinking’ according to PR Disaster specialist Gerry McCusker. Continue reading

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