Category Archives: Internet Public Relations

Hubris and “social media fail” on menu at Amy’s Baking Company

Posted on May 15, 2013 by Gerry

Scratching my head on this one at HuffPost: It’s either THE best “controversy marketing” stunt designed to get the eyes of the world media on a TV show featuring an Arizonan restaurant, or it’s the biggest PR clusterfunk I’ve seen … Continue reading →

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#BoycottMyer PR disaster has Bernie on the backfoot

Posted on May 2, 2013 by Gerry

Shooting-from-the-lip Myer CEO Bernie Brookes has caused a sorta social media stink by saying that Julia Gillard’s NDIS levy will impact retail spending (sic, at his stores). While mainstream media reports mostly on the social media ‘outrage’ (see Addictomatic coverage), … Continue reading →

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Social Media “Expert’s” Retarded Rant PR Disaster

Posted on August 1, 2012 by Gerry

PR disaster news from The Age (hat tip Asher Moses): “A Vodafone store employee who describes himself as the telco’s “social media expert” and “ambassador” has been deriding customers on Twitter and Facebook as “mentally retarded” and threatened them with … Continue reading →

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Latest Shell PR disaster shows ease of social media ‘brandjacking’

Posted on July 24, 2012 by Gerry

Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established … Continue reading →

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Energy Watch CEO Ben Polis sacked after Facebook brainmelt

Posted on April 5, 2012 by Gerry

.The job of the modern CEO entails being a leader, a visionary, a community conduit and the epitome of company standards. Carried out professionally, the job role encompasses board support, community relations, human resources and, essentially, reputation management. Anyone posting … Continue reading →

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Army PR disaster shows Facebook’s downside as PR tool

Posted on March 2, 2012 by Gerry

Again and again I say that I’m not a fan of Facebook for organisations with contentious public profiles or business activities, and I’m equally leery when those organisations have staff who may not have developed sensitivity or discretion about how … Continue reading →

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Australia’s 2011 PR Disasters Awards announced

Posted on January 9, 2012 by Gerry

For the second consecutive year, Qantas has topped the list of the annual PR Disasters Awards conducted by PR watchdog and blogsite PRdisasters.com. And for the first time in the awards’ history, the airline had three embarrassing PR glitches feature … Continue reading →

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Fiji government hires US PR guns to polish its global image

Posted on December 22, 2011 by Gerry

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading →

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