Category Archives: Public Relations practice

PR disaster follows prehistoric email rant

Posted on April 18, 2012 by Gerry

What kind of political media and reputation adviser would pen and send an email lambasting one professional woman’s views on the lack of female representation in politics? Erm, one called Max Tomlinson would…

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Clumsy ex-journos create PR disaster for Burson Marsteller

Posted on May 12, 2011 by Gerry

Hat tip to Ragan’s PR Daily; a couple of mud-slinging, ex-journos who have fence-jumped into PR for Burson Marsteller find themselves the uncomfortable subjects of an embarrassing media story in USA. It appears they’ve been trying to dish the dirt … Continue reading →

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Reputation2.0 and Ricky Nixon’s latest PR disaster

Posted on May 2, 2011 by Gerry

Author of ‘PR Disasters’, Gerry McCusker, says that companies and government agencies can learn a lot about Reputation2.0 from outcast AFL player manager’s latest PR disaster. Continue reading →

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Coulson resigns, damages PRs sullied reputation

Posted on January 22, 2011 by Gerry

As documented in my book ‘Public Relations Disasters’, Andy Coulson is a major UK media player heavily linked to deceptive and unsavoury media practices. He’s just left the Tories in the lurch after resigning as Comms Director for David Cameron. … Continue reading →

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No PR disaster as Facebook’s Zuckerberg courts favourable image

Posted on November 18, 2010 by Gerry

Interviewed by Ninemsn’s Nick Pearson, Australian PR experts Gerry McCusker and Jim Macnamara concur that Mark Zuckerberg’s charm offensive (using media-driven PR) seems appropriate, legitimate and ultimately, productive in repairing a potential PR disaster and restoring balance, after the way … Continue reading →

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Storm in a teacup and a new Ryanair PR disaster

Posted on October 11, 2010 by Gerry

With staff who have insulted bloggers, a Chief Exec who wanted to figure out a way to charge for ice and plans to charge customers for using toilets, budget airline Ryanair is no stranger to PR disasters. Now, it seems … Continue reading →

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A genuine PR, ‘PR disaster’ as BP tries photoshopping its image

Posted on July 24, 2010 by Gerry

While I previously posted about trying to give BP a break re their oil spill PR disaster, I’m moved to retract. Now that they’ve been caught altering and photo-shopping aerial images of their spill response, the facts seem to point … Continue reading →

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Dead cat doctorates, phoney physicians and a PR disaster on Twitter

Posted on July 21, 2010 by Gerry

Via digital comms agency Grace DR, we hear the tale of another Twit-fest where a self-styled holistic health expert, Dr Gillian McKeith, has let irritation and high emotion cloud her Twitter tweets. On their blog, Grace DR document the spat … Continue reading →

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