Category Archives: Public Relations practice

Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

              When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect … Continue reading

Posted in Botched PR jobs, Business, Corporates, Government, Internet Public Relations, Politics, Public Relations, Public Relations practice | Tagged , , , , , , , , | Leave a comment

House PR’s ‘Tweets for Tickets’ BRIT Awards PR Disaster

Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and … Continue reading

Posted in Botched PR jobs, Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations practice, social media | Tagged , , , , , , , , , | Leave a comment

Australia’s 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers … Continue reading

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Breakdown of a clumsy media interview

Successful media interviews are as much about context as they are about content, agreed? Sydney-based media trainer Geoffrey Stackhouse asked me for my take on a clumsy media interview (from some years back), asking for my analysis of what went … Continue reading

Posted in Business, Corporates, Media Interviews, PR Disasters, Public Relations practice, Public Speaking | Tagged , , | Leave a comment

Nutella brand threatens biggest fan, gets social backlash

Here’s a social media disaster I missed – a beauty showing a total lack of Emotional Intelligence. Thanks to Summer Bridges, Attorney-at-law for the tip.

Posted in Business, Internet Public Relations, PR Disasters, Public Relations practice, social media | Leave a comment

PR disaster follows prehistoric email rant

What kind of political media and reputation adviser would pen and send an email lambasting one professional woman’s views on the lack of female representation in politics? Erm, one called Max Tomlinson would…

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Clumsy ex-journos create PR disaster for Burson Marsteller

Hat tip to Ragan’s PR Daily; a couple of mud-slinging, ex-journos who have fence-jumped into PR for Burson Marsteller find themselves the uncomfortable subjects of an embarrassing media story in USA. It appears they’ve been trying to dish the dirt … Continue reading

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Reputation2.0 and Ricky Nixon’s latest PR disaster

Author of ‘PR Disasters’, Gerry McCusker, says that companies and government agencies can learn a lot about Reputation2.0 from outcast AFL player manager’s latest PR disaster. Continue reading

Posted in Botched PR jobs, Celebrity, Corporates, Media, PR Disasters, Public Relations practice, Sport, Technology | Tagged , , , , , , , | 1 Comment