Category Archives: Marketing Public Relations

Retailer and manufacturer ‘creamed’ over fascist coffee condiment

I haven’t posted on PR Disasters for a while; the usual cavalcade of drunken debauchery, emotional immaturity, ill-judged utterances, policy backflips and PR nightmares leave me with a grey ennui. BUT THEN…a story pops up that’s kinda one out of … Continue reading

Posted in Business, Corporates, Marketing Public Relations, PR Disasters | Tagged , , , , | 2 Comments

Parents Jury – brands slammed by Fame and Shame Awards 2013

Subbed from their media release: “Advocacy group The Parents’ Jury today named the Coles ‘One Direction’ campaign as winner of its Shame award for Pester Power. The Coles competition encouraged shoppers to try to win tickets to an exclusive One … Continue reading

Posted in Business, Marketing Public Relations | Tagged , , , , , | 1 Comment

Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing. Part 2: How to recover after it has … Continue reading

Posted in Campaigns, Corporates, Internet Public Relations, Marketing Public Relations | Tagged , , , | Leave a comment

Big aussie retailers deny PR disaster over GST campaign

An ad campaign – designed to help traditional retailers defend against international online retailers – (driven by business PR experts Financial Dynamics) is having adverse results in its infancy. Irate customers are outshouting Australia’s biggest retailers, especially in online spaces … Continue reading

Posted in Business, Campaigns, Corporates, Marketing Public Relations, Public Relations | Tagged , , , , , , | 1 Comment

X-Box gun stunt creates fear and a PR disaster

In Auckland’s Degree bar in NZ, a man approaches drinkers in an outside bar and waves an imitation pistol around. A scene from an underworld spat or crime show? No, a marketing promotion for X-Box (I’m deliberately not giving the … Continue reading

Posted in Botched PR jobs, Marketing Public Relations, PR Disasters | Tagged , , , , | Leave a comment

Toyota Yaris PR disaster goes global

Smutty Australian Social Media campaign leads to global PR disaster for Toyota, a hitherto well-regarded brand.

Posted in Botched PR jobs, Business, Corporates, Internet Public Relations, Marketing Public Relations, Online, PR Disasters, social media | Tagged , , | 1 Comment

iSnack 2.0 registered before competition closed

The SMH’s Julian Lee today sees mischief in the fact that the iSnack 2.0 name was registered b4 the comp closed…talking to Julian, I suggested that maybe this was precautionary because the name was so good! I’m also reported as … Continue reading

Posted in Business, Corporates, Marketing Public Relations, Online | Tagged , , , , , , | Leave a comment

Kraft iSnack 2.0 not a PR disaster yet.

Reputation management analyst and author of ‘Public Relations Disasters’ doesn’t believe Kraft’s launch of the iSnack 2.0 dip is a PR disaster, yet. Continue reading

Posted in Business, Corporates, Marketing Public Relations, Online, Public Relations, social media | Tagged , , , , , , , , | 11 Comments