Category Archives: Campaigns

Big aussie retailers deny PR disaster over GST campaign

Posted on January 6, 2011 by Gerry

An ad campaign – designed to help traditional retailers defend against international online retailers – (driven by business PR experts Financial Dynamics) is having adverse results in its infancy. Irate customers are outshouting Australia’s biggest retailers, especially in online spaces … Continue reading →

Posted in Business, Campaigns, Corporates, Marketing Public Relations, Public Relations | Tagged , , , , , , | 1 Comment

No PR disaster as Facebook’s Zuckerberg courts favourable image

Posted on November 18, 2010 by Gerry

Interviewed by Ninemsn’s Nick Pearson, Australian PR experts Gerry McCusker and Jim Macnamara concur that Mark Zuckerberg’s charm offensive (using media-driven PR) seems appropriate, legitimate and ultimately, productive in repairing a potential PR disaster and restoring balance, after the way … Continue reading →

Posted in Business, Campaigns, Celebrity, Public Relations, Public Relations practice, social media, Technology | Tagged , , , , , , | Leave a comment

Gillard must be bull-dogged on political leaks & reputation management

Posted on August 2, 2010 by Gerry

Friday last week, I did an enjoyable interview with the Sydney Morning Herald’s Georgina Robinson on the PR disaster besetting Aussie PM Julia Gillard; press leaks from within Labour’s own ranks. I drew an analogy paralleling what her beloved Aussie … Continue reading →

Posted in Campaigns, Government, Politics, PR Disasters, Public Relations | Tagged , , , , , , | 1 Comment

BPs Gulf PR disaster – give them a break!

Posted on June 25, 2010 by Gerry

As the author of ‘Public Relations Disasters’, I know that the critical commentary about BPs handling of its Gulf oil spill guarantees only one thing; this will go down in corporate history as the case study in how not to … Continue reading →

Posted in Botched PR jobs, Business, Campaigns, Corporates, PR Disasters, Public Relations, Public Relations practice | Tagged , , , , , , , , , | Leave a comment

Cash-for-influence PR disaster at Washington Post

Posted on July 6, 2009 by Gerry

The Washington Post has endured a horrible PR disaster after plans to charge $250,000 for access to ‘people of influence’ at exclusive dinners were exposed. Continue reading →

Posted in Botched PR jobs, Business, Campaigns, Media, Politics, PR Disasters, Public Relations | Tagged , , , , | Leave a comment

IABC World Conf; great, but too much SocMed?

Posted on June 11, 2009 by Gerry

I thoroughly enjoyed presenting my ‘Why CEOs are scared of Social Media’ session at IABC’s San Fran shindig (thanks for the pesonal compliments y’all); even my punk rock and dog poo analogies translated well (and into laughter) for the audience. … Continue reading →

Posted in Campaigns, Internet Public Relations, Public Relations, Public Relations practice, Public Speaking, Services, social media, Technology | Tagged , , , , | 1 Comment

Slick banking PR ‘smokescreened’ financial crisis

Posted on February 26, 2009 by Gerry

Any wonder journos are so sceptical of PRs?? Over in the UK, a seminar entitled “Why Did Nobody See It Coming?” has concluded that slick financial PRs helped obfuscate the truth, while the media struggled to accurately report the nature … Continue reading →

Posted in Business, Campaigns, Corporates, Media, Public Relations, Public Relations practice | Tagged , , | 3 Comments

Alleged top Aussie blogger spams PR Disasters

Posted on February 11, 2009 by Gerry

I just got, well, spammed; a press release about a hairdresser-turned-software developer plopped in my email box with this simple intro…Hope this story might be a good fit for your blog. Regular PR Disaster readers might know I’m not big on covering hairdresser/software tales, … Continue reading →

Posted in Blogs, Botched PR jobs, Campaigns, Firms, Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations practice, social media | Tagged , , , | 6 Comments