Category Archives: Campaigns

Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing. Part 2: How to recover after it has … Continue reading

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Big aussie retailers deny PR disaster over GST campaign

An ad campaign – designed to help traditional retailers defend against international online retailers – (driven by business PR experts Financial Dynamics) is having adverse results in its infancy. Irate customers are outshouting Australia’s biggest retailers, especially in online spaces … Continue reading

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No PR disaster as Facebook’s Zuckerberg courts favourable image

Interviewed by Ninemsn’s Nick Pearson, Australian PR experts Gerry McCusker and Jim Macnamara concur that Mark Zuckerberg’s charm offensive (using media-driven PR) seems appropriate, legitimate and ultimately, productive in repairing a potential PR disaster and restoring balance, after the way … Continue reading

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Gillard must be bull-dogged on political leaks & reputation management

Friday last week, I did an enjoyable interview with the Sydney Morning Herald’s Georgina Robinson on the PR disaster besetting Aussie PM Julia Gillard; press leaks from within Labour’s own ranks. I drew an analogy paralleling what her beloved Aussie … Continue reading

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BPs Gulf PR disaster – give them a break!

As the author of ‘Public Relations Disasters’, I know that the critical commentary about BPs handling of its Gulf oil spill guarantees only one thing; this will go down in corporate history as the case study in how not to … Continue reading

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Cash-for-influence PR disaster at Washington Post

The Washington Post has endured a horrible PR disaster after plans to charge $250,000 for access to ‘people of influence’ at exclusive dinners were exposed. Continue reading

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IABC World Conf; great, but too much SocMed?

I thoroughly enjoyed presenting my ‘Why CEOs are scared of Social Media’ session at IABC’s San Fran shindig (thanks for the pesonal compliments y’all); even my punk rock and dog poo analogies translated well (and into laughter) for the audience. … Continue reading

Posted in Campaigns, Internet Public Relations, Public Relations, Public Relations practice, Public Speaking, Services, social media, Technology | Tagged , , , , | 1 Comment

Slick banking PR ‘smokescreened’ financial crisis

Any wonder journos are so sceptical of PRs?? Over in the UK, a seminar entitled “Why Did Nobody See It Coming?” has concluded that slick financial PRs helped obfuscate the truth, while the media struggled to accurately report the nature … Continue reading

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