Category Archives: Botched PR jobs

Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

              When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect … Continue reading

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House PR’s ‘Tweets for Tickets’ BRIT Awards PR Disaster

Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and … Continue reading

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Australia’s 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers … Continue reading

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PR Disasters 2013 – nominations and data flowing in

Reviewing the candidates and numbers for 2013′s Annual PR Disasters Awards is proving challenging; the feeling is that sport may very much dominate the field rather than previous years which saw government and corporate PR disasters abound. Just to whet … Continue reading

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2012 PR Disaster Awards announced

The Australian Labor Party has secured top position in our annual list of PR Disasters. After research by CyberChatter, the ALP has secured three top five placings on the list of the most talked about PR nightmares of 2012, a … Continue reading

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2DayFM preggers prank now worse than a PR disaster

With the sad, sad news that 2DayFM’s ‘Crank Yanker’ style publicity stunt may have lead to the death of the reception nurse who took the hoax phone call, station owner Austereo now has a global PR disaster on its hands. … Continue reading

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Wiggles PR disaster shows media interviews ain’t child’s play

TV interview alert!! Not that global kiddies brand The Wiggles should be expect to be PR slicksters, but this bumbling, stumbling interview is so cringeworthy…not just because of the lack of PR preparation (who’d’a thunk Rich Wilkins could be such … Continue reading

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Nominate your favourite PR disaster of 2011

It’s been a bumper year for PR disasters, gaffes and mis-steps; we’ve reviewed the site and noted some of the years most memorable PR disasters (see below). But, we’d love to hear your views on what makes the biggest PR … Continue reading

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