Category Archives: Botched PR jobs

2012 PR Disaster Awards announced

Posted on January 10, 2013 by Gerry

The Australian Labor Party has secured top position in our annual list of PR Disasters. After research by CyberChatter, the ALP has secured three top five placings on the list of the most talked about PR nightmares of 2012, a … Continue reading →

Posted in Botched PR jobs, PR Disasters | Tagged , , , | 3 Comments

2DayFM preggers prank now worse than a PR disaster

Posted on December 8, 2012 by Gerry

With the sad, sad news that 2DayFM’s ‘Crank Yanker’ style publicity stunt may have lead to the death of the reception nurse who took the hoax phone call, station owner Austereo now has a global PR disaster on its hands. … Continue reading →

Posted in Botched PR jobs, Celebrity, Media, Online, PR Disasters, social media | Tagged , , , , , , , , | Leave a comment

Wiggles PR disaster shows media interviews ain’t child’s play

Posted on January 23, 2012 by Gerry

TV interview alert!! Not that global kiddies brand The Wiggles should be expect to be PR slicksters, but this bumbling, stumbling interview is so cringeworthy…not just because of the lack of PR preparation (who’d’a thunk Rich Wilkins could be such … Continue reading →

Posted in Botched PR jobs, Celebrity, PR Disasters, Public Speaking | Tagged , , , , , | Leave a comment

Nominate your favourite PR disaster of 2011

Posted on December 13, 2011 by Gerry

It’s been a bumper year for PR disasters, gaffes and mis-steps; we’ve reviewed the site and noted some of the years most memorable PR disasters (see below). But, we’d love to hear your views on what makes the biggest PR … Continue reading →

Posted in Botched PR jobs, PR Disasters | Tagged , , , , , , , , , , , , , | Leave a comment

Clumsy ex-journos create PR disaster for Burson Marsteller

Posted on May 12, 2011 by Gerry

Hat tip to Ragan’s PR Daily; a couple of mud-slinging, ex-journos who have fence-jumped into PR for Burson Marsteller find themselves the uncomfortable subjects of an embarrassing media story in USA. It appears they’ve been trying to dish the dirt … Continue reading →

Posted in Botched PR jobs, Business, Firms, PR Disasters, Public Relations, Public Relations practice | Tagged , , , , , , | 1 Comment

Reputation2.0 and Ricky Nixon’s latest PR disaster

Posted on May 2, 2011 by Gerry

Author of ‘PR Disasters’, Gerry McCusker, says that companies and government agencies can learn a lot about Reputation2.0 from outcast AFL player manager’s latest PR disaster. Continue reading →

Posted in Botched PR jobs, Celebrity, Corporates, Media, PR Disasters, Public Relations practice, Sport, Technology | Tagged , , , , , , , | 1 Comment

No Army policy/practices to manage PR disasters created by social media

Posted on April 17, 2011 by Gerry

The Australian Defence Force is buckling under the weight of several horrific PR disasters caused by its ‘employee’ abuse of social media. It’s rumoured that one of the main problems dogging ADF’s reputation-protecting practices is that their 100-strong Comms teams … Continue reading →

Posted in Botched PR jobs, Online, PR Disasters, Public Relations, social media, Technology | Tagged , , , , , , , | 2 Comments

Using social media to avoid PR disasters

Posted on January 11, 2011 by Gerry

Most PR disasters occur due to lack of intelligence (read that whichever way you like). That’s why stakeholder research is so critical to the development of PR plans. Writing in Australia’s “Business Spectator”, Gerry McCusker says that the most alarming … Continue reading →

Posted in Botched PR jobs, Business, Corporates, PR Disasters, Public Relations | Tagged , , , , , | Leave a comment