Category Archives: Services

Fiji government hires US PR guns to polish its global image

Posted on December 22, 2011 by Gerry

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading →

Posted in Government, Internet Public Relations, Naughty Public Relations agencies, Online, Public Relations, Services, social media | Tagged , , , , , , , , | Leave a comment

No PR disaster; 50% of Aussie newspapers PR-driven

Posted on March 16, 2010 by Gerry

More than half of Aussie newspaper content is actually supplied by PR advisers, a new study claims. Continue reading →

Posted in Media, Public Relations, Public Relations practice, Services | 2 Comments

Bush PR man Fleischer to restore Tiger Woods’ PR?

Posted on March 13, 2010 by Gerry

Sometimes controversial political press secretary Ari Fleischer is in place to advise Tiger’s re-entry to the world of golf. Word suggests that Ari’s team has been working with Woods to make a major announcement about his future, perhaps by the … Continue reading →

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Aussie PR hires actresses to fake a news story

Posted on March 5, 2010 by Gerry

An Australian PR has created a PR disaster by hiring actresses to fake a news story. Continue reading →

Posted in Botched PR jobs, Naughty Public Relations agencies, PR Disasters, Public Relations practice, Services | Tagged , , , | Leave a comment

First proper PR disaster of 2010?

Posted on January 6, 2010 by Gerry

Another ex-journalist-turned-PR is at the centre of a whale fishing/spy scandal PR disaster in Australia, proving that a decent hack doth not a good flack make! IMHO, it’s often professionally flexible ex-journos who give PR practitioners a bad name. Despite … Continue reading →

Posted in Botched PR jobs, Business, Public Relations, Public Relations practice, Services | Tagged , | 1 Comment

YouTube Direct expands into citizen journalism

Posted on November 18, 2009 by Gerry

Public relations expert Gerry McCusker thinks some PR companies could be tempted to seed client stories using YouTube Direct. Continue reading →

Posted in Business, Internet Public Relations, Online, Public Relations, Public Relations practice, Services, social media | Tagged , , , | Leave a comment

Will Google Sidewiki keep organisations’ PR more honest?

Posted on November 13, 2009 by Gerry

Will Google’s new Continue reading →

Posted in Business, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, Services, social media, Technology | Tagged , , , , , , , | 1 Comment

PR disaster for journalism, as YesMen hijack Chamber of Commerce brand

Posted on October 20, 2009 by Gerry

Political brand hijackers – the Yes Men, have tricked their way into the National Press Club, staging a PR conference while posing as the (American) Chamber of Commerce. Continue reading →

Posted in Business, Corporates, Media, Naughty Public Relations agencies, Politics, Public Relations, Public Speaking, Services | Tagged , , , , , | Leave a comment