Category Archives: Services

Charity cross-USA cycle for poverty housing

In my 7+ years of blogging I’ve never asked for much from my readers; just a bit of attention and engagement for the cases and critiques I sometimes offer. However, I recently made a resolution to generally “pay it back” to … Continue reading

Posted in Public Relations, Services, Site News | Leave a comment

Fiji government hires US PR guns to polish its global image

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading

Posted in Government, Internet Public Relations, Naughty Public Relations agencies, Online, Public Relations, Services, social media | Tagged , , , , , , , , | Leave a comment

No PR disaster; 50% of Aussie newspapers PR-driven

More than half of Aussie newspaper content is actually supplied by PR advisers, a new study claims. Continue reading

Posted in Media, Public Relations, Public Relations practice, Services | 2 Comments

Bush PR man Fleischer to restore Tiger Woods’ PR?

Sometimes controversial political press secretary Ari Fleischer is in place to advise Tiger’s re-entry to the world of golf. Word suggests that Ari’s team has been working with Woods to make a major announcement about his future, perhaps by the … Continue reading

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Aussie PR hires actresses to fake a news story

An Australian PR has created a PR disaster by hiring actresses to fake a news story. Continue reading

Posted in Botched PR jobs, Naughty Public Relations agencies, PR Disasters, Public Relations practice, Services | Tagged , , , | Leave a comment

First proper PR disaster of 2010?

Another ex-journalist-turned-PR is at the centre of a whale fishing/spy scandal PR disaster in Australia, proving that a decent hack doth not a good flack make! IMHO, it’s often professionally flexible ex-journos who give PR practitioners a bad name. Despite … Continue reading

Posted in Botched PR jobs, Business, Public Relations, Public Relations practice, Services | Tagged , | 1 Comment

YouTube Direct expands into citizen journalism

Public relations expert Gerry McCusker thinks some PR companies could be tempted to seed client stories using YouTube Direct. Continue reading

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Will Google Sidewiki keep organisations’ PR more honest?

Will Google’s new Continue reading

Posted in Business, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, Services, social media, Technology | Tagged , , , , , , , | 1 Comment