Category Archives: Public Relations

TONY ABBOTT TOPS AUSTRALIA’S 2014 PR DISASTERS AWARDS

            Australia’s Prime Minister Tony Abbott finished 2014 with an award for Public Relations. But following his many media gaffes, it’s probably one he won’t want to claim. The PM topped the list of 2014’s … Continue reading

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Australia’s 2014 PR Disasters – Finalists

As we assess the data for 2014′s Australian PR Disasters Awards, two heavyweight teams are emerging as the main column centimetre negativity contenders; a) Tony Abbott’s coalition government and b) the NRL’s most wayward rugby stars. While political players such … Continue reading

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#countdown to beauty O-mission

Gimme a ‘C’, gimme a ‘U’, gimme an ‘N’, gimme a ‘T’…O, I forgot…

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Audio interview on preventing social media disasters

Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session … Continue reading

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Crying over spilt (Halal) milk

The power – and pain – of agenda-driven social media lobbying has curdled (pun 1) the relationship between the Fleurieu Milk and Yoghurt Company and some of its online detractors, specifically Restore Australia. Anti-Islamisation activists have targeted and bombarded the … Continue reading

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Bill Cosby’s #socialmediafail as meme invites rape flak

Sometimes, reputational ineptitude scales the heights of unawareness and at other times it plumbs the depths of idiocy. When Bill Cosby’s online PR team invited audiences to meme pictures of cuddly old Bill, had they never heard of this year’s … Continue reading

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Heavyweight Aussie executives brawl in street

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Australian PR experts’ summation of Flight MH370′s disaster response

CRISIS CRITIQUES BEREFT OF UNDERSTANDING AND EMPATHY                 In modern crisis or emergency events, it’s clear that Public Relations pundits and the public display little patience with, or respect for, any organisation’s efforts to respond to their incident. Diligence in fact … Continue reading

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