Category Archives: Public Relations

IRS official’s ‘no good at math’ interview blunder.

Posted on May 12, 2013 by Gerry

You couldn’t make it up. Honestly. http://www.washingtonpost.com/blogs/the-fix/wp/2013/05/10/im-not-good-at-math-the-irss-public-relations-disaster/

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If your CEO is the actual PR disaster

Posted on April 10, 2013 by Gerry

What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading →

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PR disaster for some AFL clubs as doping scandal breaks

Posted on February 8, 2013 by Gerry

Where sharp marketing takes on an unfortunate double meaning in light of the Aussie Rules doping scandal.

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Red Cross spells PR disaster over erroneous Facebook post

Posted on October 29, 2012 by Gerry

The Aussie Red Cross tied itself in ‘nots’ recently (hat tip to anonymous reader for info) after a staff member APPEARED to show prejudice against Brits, drug users and gay men. http://www.theaustralian.com.au/news/red-cross-insists-an-anti-gay-facebook-post-was-a-simple-mistake/story-e6frg6n6-1226497018748

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Latest Shell PR disaster shows ease of social media ‘brandjacking’

Posted on July 24, 2012 by Gerry

Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established … Continue reading →

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Right Royal froth over Starbucks ‘proud British’ Tweet

Posted on June 6, 2012 by Gerry

Thanks to rebel Irish blogger Phil Mac Giolla Bhain for the tip to this PR disaster where Starbucks show the cultural minefield that is posting on social media: Asking Emerald Celts to say why they’re proud to be Brits in … Continue reading →

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PR disaster follows prehistoric email rant

Posted on April 18, 2012 by Gerry

What kind of political media and reputation adviser would pen and send an email lambasting one professional woman’s views on the lack of female representation in politics? Erm, one called Max Tomlinson would…

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