Category Archives: Public Relations

Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

              When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect … Continue reading

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Charity cross-USA cycle for poverty housing

In my 7+ years of blogging I’ve never asked for much from my readers; just a bit of attention and engagement for the cases and critiques I sometimes offer. However, I recently made a resolution to generally “pay it back” to … Continue reading

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Avoid PR disasters online; social media training in Melbourne

I’m speaking alongside Annabel Crabb, Todd Sampson, Brian Solis, Trevor Young, Mark McCrindle etc – you coming along?

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Australia’s 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers … Continue reading

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Plagiarism PR disaster for paralegal-cum-journalist

What kind of regional journalist would ‘heavily borrow’ or ‘be significantly inspired’ by editorials from some of Britain’s most prominent national newspapers? Only one whose main gig is as a solicitor. You might expect copyright, ethics, IP and similar to … Continue reading

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New Army PR disaster – UK-style

When is a Nazi salute not a Nazi salute? Apparently when it’s a ‘Red Hand of Ulster’ salute. While the Aussie army has marched from one PR disaster to another relating to service personnel’s abuse of personal photos, video posted … Continue reading

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Political heavyweights; Geoff Shaw v John Prescott

Everyone’s got a breaking point; even PR-aware politicians. In light of Frankston MP Geoff Shaw getting ‘involved’ with agitators in Melbourne, my mind went back to when Brit MP John Prescott jabbed a protestor who’d egg-assaulted him. . So, who … Continue reading

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Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing. Part 2: How to recover after it has … Continue reading

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