Category Archives: Blogs

Differing view on using Twitter for business

Adelaide-based social media aficionado and pal o mine Lee Hopkins has produced an affordable (under AU$50) new guide on how you can master Twitter for business; go on – you know you want to take a look-see!! London-based mate o … Continue reading

Posted in Blogs, Business, Online, social media | Leave a comment

Press adviser & blogger’s ‘smear campaign’ PR disaster

UK political adviser forced to resign after concocting plan with blogger to conduct online smear campaign. Continue reading

Posted in Blogs, Botched PR jobs, Government, Internet Public Relations, Online, Politics, PR Disasters, Public Relations, social media | Tagged , , , | Leave a comment

Cash-for-comment paid to Aussie citizen journos

Cash-for-comment is proving a problem within Aussie Social Media circles. Continue reading

Posted in Blogs, Internet Public Relations, Online, Public Relations, Services, social media | Tagged , , , , | 2 Comments

Alleged top Aussie blogger spams PR Disasters

I just got, well, spammed; a press release about a hairdresser-turned-software developer plopped in my email box with this simple intro…Hope this story might be a good fit for your blog. Regular PR Disaster readers might know I’m not big on covering hairdresser/software tales, … Continue reading

Posted in Blogs, Botched PR jobs, Campaigns, Firms, Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations practice, social media | Tagged , , , | 6 Comments

Belkin blushes after cash-for-comment cock-up

Aussie techster and mate o’ mine Leigh Mannes, flags a techy PR disaster where Belkin was caught ‘incentivising’ favourable blog comment ($0.65 a go). After being outed, the PR response was swift with a Belkin honcho insisting it was an … Continue reading

Posted in Blogs, Botched PR jobs, Campaigns, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, social media, Technology | Tagged , , | Leave a comment

Best blog job campaign undermined by agency numbnuts?

Tourism Queensland is offering $150000 for a job where you must swim, snorkel and blog. Continue reading

Posted in Blogs, Campaigns, Government, Internet Public Relations, Marketing Public Relations, Online, Public Relations, social media, Technology | Tagged , , | 2 Comments

Talking social media PR disasters with radio 2UE

PR disaster experts was invited to talk ‘social media’ with radio 2UE’s Bill Woods and Deb Knight. Continue reading

Posted in Blogs, Internet Public Relations, Media, Online, PR Disasters, Technology | 2 Comments

Lee Hopkins joins McCusker for a Web2.0 chat

Lee ‘Grumpa’ Hopkins popped into my Melbourne offices to raise a posh pinky finger and swig a few cups of Earl Grey just yesterday. In Melb for a series of academic conferences plus a conference address, Lee and I had … Continue reading

Posted in Blogs, Internet Public Relations, Online, Public Relations, Services, Technology | Tagged , , , , | 1 Comment