Category Archives: Media

Journalist asks the hard questions of 2DayFM management

Posted on December 20, 2012 by Gerry

Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading →

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2DayFM preggers prank now worse than a PR disaster

Posted on December 8, 2012 by Gerry

With the sad, sad news that 2DayFM’s ‘Crank Yanker’ style publicity stunt may have lead to the death of the reception nurse who took the hoax phone call, station owner Austereo now has a global PR disaster on its hands. … Continue reading →

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Shame no PR disaster for Alan Jones over Gillard attack

Posted on October 9, 2012 by Gerry

As an aggressive social media campaign compels advertisers to withdraw their support of the Alan Jones’ radio show, I read a neat precis by Troy Dodds of WA who summarises the issues neatly. And for me, it’s not a PR … Continue reading →

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Reputation2.0 and Ricky Nixon’s latest PR disaster

Posted on May 2, 2011 by Gerry

Author of ‘PR Disasters’, Gerry McCusker, says that companies and government agencies can learn a lot about Reputation2.0 from outcast AFL player manager’s latest PR disaster. Continue reading →

Posted in Botched PR jobs, Celebrity, Corporates, Media, PR Disasters, Public Relations practice, Sport, Technology | Tagged , , , , , , , | 1 Comment

Social media taking Sheen off news media credibility

Posted on March 12, 2011 by Gerry

The news media’s endless obsession with Charlie Sheen’s celebrity Tweets and other self-obsessed publishing twits, plus the blurred speed and fuzzy footage of social media footage is killing good quality news reporting, claims Gerry McCusker author of “PR Disasters”.

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Sports commentator hall of shame

Posted on January 26, 2011 by Gerry

Following the sacking of roughneck Scots football commentator Andy Gray for sexist comments while unknowingly still “on-mike”, the Guardian presents a rogues gallery of Yankee and Pommie sports pundits who have created PR disasters via their unguarded, often nasty, verbal … Continue reading →

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Coulson resigns, damages PRs sullied reputation

Posted on January 22, 2011 by Gerry

As documented in my book ‘Public Relations Disasters’, Andy Coulson is a major UK media player heavily linked to deceptive and unsavoury media practices. He’s just left the Tories in the lurch after resigning as Comms Director for David Cameron. … Continue reading →

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No long-term PR damage after NZ TV host’s childish, racist comments

Posted on October 12, 2010 by Gerry

Over in New Zealand: first it was a TV show host’s immature jibes (think 14yr old schoolyard humour) about the name of one Delhi ministerial official, Sheila Dikshik. Then, the same host criticised that the country’s Governor General, Sir Anand … Continue reading →

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