Category Archives: Sport

Tom Waterhouse and mum Gai to face their Waterloo?

Posted on May 6, 2013 by Gerry

That it could shock anyone that there could be skullduggery at the stables where the “sport” of horse-racing is built on the proceeds of gambling, still quite baffles me. As the public spat between horse owner Singo, horse trainer Gai … Continue reading →

Posted in Celebrity, PR Disasters, Sport, Top Spins | Tagged , , , , , , , | Leave a comment

If your CEO is the actual PR disaster

Posted on April 10, 2013 by Gerry

What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading →

Posted in Corporates, PR Disasters, Public Relations, Sport | Tagged , , , , , , , , , , , | Leave a comment

History repeats in Nike’s ‘Black and Tan’ PR disaster

Posted on March 14, 2012 by Gerry

It’s brand-checking 101; Google a name to see if there’s any unfortunate or unsavoury associations. But Googling names seems to have been beyond Nike’s Advertising or PR teams; now in PR trouble (as Ben and Jerry’s Ice Cream had similarly … Continue reading →

Posted in Business, Corporates, PR Disasters, Sport | Tagged , , , | Leave a comment

Qantas fumbles social media rugby competition – that’s all.

Posted on August 29, 2011 by Gerry

Qantas recent racist Twitter storm is not a PR disaster per se, but shows a lack of ‘joined up thinking’ according to PR Disaster specialist Gerry McCusker. Continue reading →

Posted in Internet Public Relations, Online, Public Relations, social media, Sport | Tagged , , , , , | Leave a comment

Reputation2.0 and Ricky Nixon’s latest PR disaster

Posted on May 2, 2011 by Gerry

Author of ‘PR Disasters’, Gerry McCusker, says that companies and government agencies can learn a lot about Reputation2.0 from outcast AFL player manager’s latest PR disaster. Continue reading →

Posted in Botched PR jobs, Celebrity, Corporates, Media, PR Disasters, Public Relations practice, Sport, Technology | Tagged , , , , , , , | 1 Comment

PR disasters – from the boardroom to the locker room

Posted on March 6, 2011 by Gerry

Great article from The Australian’s Patrick Smith. Dissects bad behaviour and PR disasters that continue to dog Australian sports – as bad in the boardroom as in the locker room – spot on Patrick!

Posted in PR Disasters, Sport | Tagged , , , | Leave a comment

New AFL PR disaster as Ricky Nixon consorts with nude photo teen girl

Posted on February 20, 2011 by Gerry

The teenage girl at the centre of the St Kilda nude players PR disaster, has created headlines by claiming that powerhouse player agent – Ricky Nixon – and she have been having a sexual affair. Reputation blogsite PR disasters documents the story to date.
Continue reading →

Posted in Celebrity, PR Disasters, Public Relations, Sport | Tagged , , , , , | 1 Comment