Category Archives: Sport

Australia’s 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers … Continue reading

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PR disaster revisited as AFL/Bombers “reputation bartering” revealed by Herald Sun

The hidden side of impression management in the Essendon supplements scandal now revealed by the Herald Sun and The Australian.

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The Age newspaper poll – AFL winning PR war over the Bombers

As things stand today at 9.21am -

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Misleading tweet-vertising from Essendon Bombers

It’s easy to shoot off an unsubstantiated 140-character tweet. But with substantial allegations, findings, charges and penalties awaiting the Essendon AFL team, a hollow tweet looks a lot like false advertising. Geelong seem to be the indisputably greatest AFL club … Continue reading

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#theweapon TV testimony delivers serious PR damage

The whole Essendon player performance injection PR debacle witnesses its latest salvo as ex-performance coach Dean Robinson’s emotional and impassioned Ch7 TV testimony delivers damage to the reputations of the Essendon Bombers, Danny Corcoran and favourite son James Hird. Dean … Continue reading

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Collingwood kingpin McGuire in the King Kong of all PR disasters

Following a weekend of racial controversy in Australia when a teenage Collingwood fan racially abused Swans AFL aboriginal star Adam Goodes (calling him an ape), the club’s President has inexplicably exacerbated the issue by jokingly suggesting on his morning radio … Continue reading

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Tom Waterhouse and mum Gai to face their Waterloo?

That it could shock anyone that there could be skullduggery at the stables where the “sport” of horse-racing is built on the proceeds of gambling, still quite baffles me. As the public spat between horse owner Singo, horse trainer Gai … Continue reading

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If your CEO is the actual PR disaster

What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading

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