Category Archives: Online

Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

              When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect … Continue reading

Posted in Botched PR jobs, Business, Corporates, Government, Internet Public Relations, Politics, Public Relations, Public Relations practice | Tagged , , , , , , , , | Leave a comment

House PR’s ‘Tweets for Tickets’ BRIT Awards PR Disaster

Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and … Continue reading

Posted in Botched PR jobs, Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations practice, social media | Tagged , , , , , , , , , | Leave a comment

PR disaster as tweet exacerbates international diplomacy ructions

Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s’, the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, … Continue reading

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NZ’s ‘Roast Busters’ case takes more reputation scalps

Alerted by a vigilant PR disaster watcher (thanks JD) across the ditch, ongoing interest in a sleazy case by the media and citizens has resulted in greater PR problems for the Police and radio station, RadioLive. The Roast Busters case … Continue reading

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Nutella brand threatens biggest fan, gets social backlash

Here’s a social media disaster I missed – a beauty showing a total lack of Emotional Intelligence. Thanks to Summer Bridges, Attorney-at-law for the tip.

Posted in Business, Internet Public Relations, PR Disasters, Public Relations practice, social media | Leave a comment

Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing. Part 2: How to recover after it has … Continue reading

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Misleading tweet-vertising from Essendon Bombers

It’s easy to shoot off an unsubstantiated 140-character tweet. But with substantial allegations, findings, charges and penalties awaiting the Essendon AFL team, a hollow tweet looks a lot like false advertising. Geelong seem to be the indisputably greatest AFL club … Continue reading

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VW recall sees sales slump amid PR disaster reportage

Despite annals and tomes of advice documenting best-practice issues and crisis management responses, Volkswagen in Australia has mostly ignored ‘em all, largely kept schtum, expressed little empathy and resisted customer disquiet over its DSG gearbox safety issue. In Australia, anti-VW … Continue reading

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