Category Archives: Corporates

Retailer and manufacturer ‘creamed’ over fascist coffee condiment

I haven’t posted on PR Disasters for a while; the usual cavalcade of drunken debauchery, emotional immaturity, ill-judged utterances, policy backflips and PR nightmares leave me with a grey ennui. BUT THEN…a story pops up that’s kinda one out of … Continue reading

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Australian PR experts’ summation of Flight MH370′s disaster response

CRISIS CRITIQUES BEREFT OF UNDERSTANDING AND EMPATHY                 In modern crisis or emergency events, it’s clear that Public Relations pundits and the public display little patience with, or respect for, any organisation’s efforts to respond to their incident. Diligence in fact … Continue reading

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Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

              When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect … Continue reading

Posted in Botched PR jobs, Business, Corporates, Government, Internet Public Relations, Politics, Public Relations, Public Relations practice | Tagged , , , , , , , , | Leave a comment

PR Disasters 2013 – nominations and data flowing in

Reviewing the candidates and numbers for 2013′s Annual PR Disasters Awards is proving challenging; the feeling is that sport may very much dominate the field rather than previous years which saw government and corporate PR disasters abound. Just to whet … Continue reading

Posted in Botched PR jobs, Business, Celebrity, Corporates, Government, Media Interviews, Naughty Public Relations agencies, PR Disasters, social media | Tagged , , , , , , | 1 Comment

PR disaster revisited as AFL/Bombers “reputation bartering” revealed by Herald Sun

The hidden side of impression management in the Essendon supplements scandal now revealed by the Herald Sun and The Australian.

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Breakdown of a clumsy media interview

Successful media interviews are as much about context as they are about content, agreed? Sydney-based media trainer Geoffrey Stackhouse asked me for my take on a clumsy media interview (from some years back), asking for my analysis of what went … Continue reading

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Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing. Part 2: How to recover after it has … Continue reading

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Swimming CEO Nettlefold walks after “ass-inine” comments

With quips, quotes and quick posts frequently becoming the source of modern PR disasters – the latest seemingly involving Swimming Australia’s now departed CEO allegedly asking to be referred to as “donkey” and making jokes about sex toys and condoms … Continue reading

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