Author Archives: Gerry

Audio interview on preventing social media disasters

Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session … Continue reading

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Crying over spilt (Halal) milk

The power – and pain – of agenda-driven social media lobbying has curdled (pun 1) the relationship between the Fleurieu Milk and Yoghurt Company and some of its online detractors, specifically Restore Australia. Anti-Islamisation activists have targeted and bombarded the … Continue reading

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Bill Cosby’s #socialmediafail as meme invites rape flak

Sometimes, reputational ineptitude scales the heights of unawareness and at other times it plumbs the depths of idiocy. When Bill Cosby’s online PR team invited audiences to meme pictures of cuddly old Bill, had they never heard of this year’s … Continue reading

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Gallen’s C-tweet baits NRL’s C-suite

First up, I have empathy for those with depression or self-medication issues. But in terms of PR, media reports and reputation management, there’s often not much room for such understanding. That’s why Paul Gallen’s tweet – offensively deriding his defacto … Continue reading

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Retailer and manufacturer ‘creamed’ over fascist coffee condiment

I haven’t posted on PR Disasters for a while; the usual cavalcade of drunken debauchery, emotional immaturity, ill-judged utterances, policy backflips and PR nightmares leave me with a grey ennui. BUT THEN…a story pops up that’s kinda one out of … Continue reading

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Re the Prime Minister’s “wink”

Our PR experience suggests you can pretty much coach and train an intelligent person in media performance skills in around three or four sessions. However, you cannot instill – far less embed – impeachable character and interpersonal maturity in an … Continue reading

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Heavyweight Aussie executives brawl in street

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Australian PR experts’ summation of Flight MH370′s disaster response

CRISIS CRITIQUES BEREFT OF UNDERSTANDING AND EMPATHY                 In modern crisis or emergency events, it’s clear that Public Relations pundits and the public display little patience with, or respect for, any organisation’s efforts to respond to their incident. Diligence in fact … Continue reading

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