Author Archives: Gerry

When marketing messages aren’t exactly helping…

While Mr H is innocent until proven otherwise, surely his current show poster strapline is unfortunate at best and, should allegations prove substantial, in horrid bad taste at worst?

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Hubris and “social media fail” on menu at Amy’s Baking Company

Scratching my head on this one at HuffPost: It’s either THE best “controversy marketing” stunt designed to get the eyes of the world media on a TV show featuring an Arizonan restaurant, or it’s the biggest PR clusterfunk I’ve seen … Continue reading

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IRS official’s ‘no good at math’ interview blunder.

You couldn’t make it up. Honestly. http://www.washingtonpost.com/blogs/the-fix/wp/2013/05/10/im-not-good-at-math-the-irss-public-relations-disaster/

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Tom Waterhouse and mum Gai to face their Waterloo?

That it could shock anyone that there could be skullduggery at the stables where the “sport” of horse-racing is built on the proceeds of gambling, still quite baffles me. As the public spat between horse owner Singo, horse trainer Gai … Continue reading

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#BoycottMyer PR disaster has Bernie on the backfoot

Shooting-from-the-lip Myer CEO Bernie Brookes has caused a sorta social media stink by saying that Julia Gillard’s NDIS levy will impact retail spending (sic, at his stores). While mainstream media reports mostly on the social media ‘outrage’ (see Addictomatic coverage), … Continue reading

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If your CEO is the actual PR disaster

What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading

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Social media seminar – where digital PR meets customer service

Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and … Continue reading

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PR disaster for some AFL clubs as doping scandal breaks

Where sharp marketing takes on an unfortunate double meaning in light of the Aussie Rules doping scandal.

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