Social Media "Expert's" Retarded Rant PR Disaster

PR disaster news from The Age (hat tip Asher Moses):
“A Vodafone store employee who describes himself as the telco’s “social media expert” and “ambassador” has been deriding customers on Twitter and Facebook as “mentally retarded” and threatened them with a “pimp slap backhand”.

Yet another reason why social media engagement should probably best be conducted by staff with acute PR savvy. Social media is all about reputation far more than it is about mobile phone smarts. Smart phones don’t make for smart career moves

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