PR disaster for journalism, as YesMen hijack Chamber of Commerce brand

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(From HuffPost) Reputation hijackers, The Yes Men, have taken credit for a prank in which they posed as Chamber of Commerce officials pushing for comprehensive climate change legislation. Pretending to be the business lobby, the YesMen hosted a fake news conference at the National Press Club (hoodwinked or what!!) announcing a “dramatic” shift in its position on climate change. After a fake press release and media event note was sent out, Reuters, Fox and CNBC were all, it seems, initially duped by the fake PR stunt.