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Just back from the pre-opening press preview session at the Melbourne Motor Show, where a cohort of media shuffled from marque stand to marque stand to get their PR toplines and media info. While the schedule typically featured a brief press briefing by car company CEOs, there was a large element of brand theatre or brand experience, designed to engage and excite the attending media. Australasia’s leading brand experience agency (ABT, an associate and client of mine) invited me to see a variety of high impact “immersive” presentations that helped engender a more emotional ‘buy-in’ from media audiences attending. Gold stars to Holden for their awesome, testosterone-pumped unveilings and silver to Peugeot for a nice, winsome ‘uplifting’ 308 launch featuring a girl in a red dress with a 100metre long aerial train.
Holden’s brazen Coupe 60.
(c) GM Corp

Luxury lavs.

Le grand competition de l’urination expertly assembled by Brendan Cooper shows “more and more popularity for the blockbursting PR blog, PR Disasters’, run by PR Disaster analyst and author Gerry McCusker.

Peter Himler recently flagged the stoush between Gawker and Edelman PR after an unverified source accused Edelman PR trainers of erm, lets just leave it as unseemly professional conduct. This kind of unsubstantiated rumour is nasty, vindictive and, often, damaging. Rightly, Richard Edelman came out fighting, refuting the allegations and underlining his firms’ commitment to ethics. As the story has been around for a week or so, I wanted an update and rushed to Richard’s fairly reliable blog -but there was zip, nada on the Gawker snipes.
I surmise that the decision (by RE) is between using such a personal situ to highlight the real difficulties of managing repute in the blogosphere, or of acknowledging a case you wouldn’t want to draw valuable stakeholders’ attention to. But from a Soc Med leadership perspective, what do you think would be the most appropriate action?

Is your cowboy hat black or white?

Over at http://www.flacksrevenge.com, Bob Geller explores the reputation of reputation management. He takes a peek at the growing number of options for tracking online buzz related to companies, people, products and brands. Bob references a tech mag that talks of how companies are ‘waking up’ to online monitoring - what, wasn’t the smell of the coffee strong enough 3/4 years ago??<
Anyhoo, Bob wants to know if you think ORM is for the good guys or the baddies. Let us all know, will ya?

There’s a tussle between Search Engine Optimisation and Digital Asset Optimisation, and Chris Copeland and his fellow bloggers give the topic a good going over:
http://blogs.mediapost.com/search_insider/?p=728
Thanks Chris…informative and timely.

Wanna be a bully? Play it on Playstation.

An ex-journo and recent former director of public affairs to Cardinal Cormac O’Connor, the most senior figure in the Catholic Church in England and Wales, was a victim of “journalism at its most personally destructive and vicious”, a UK high court jury has heard. The PR is now suing for libel over an article from June 2006 accusing him of hypocrisy in two relationships in which he had made women pregnant.

READ THE COMMENTS TO THIS LINK: VERY, VERY FUNNY.
I generally come to praise Caesar (aka The Guardian), but not this time. Seems the Guardian has taken on a new teen blogger who just happens to have a well-connected Daddy
As me ole Aussie mate in Lahndan Simon Bronson says: “Nepotism, publicity for (TV show)Skins? Either way the comments are pretty amusing.”

Following a host of pesky media inconveniences, Steven Spielberg’s ‘conscience’ resignation has signalled alarm bells for Olympics organisers who may have to rely on Public Relations agency, Hill & Knowlton to combat the steady drip of bad news stories suddenly contaminating the Olympic run-in.
With rumours of construction worker deaths, real life dissident arrests and China’s inaction over the atrocities in Darfur, China needs to be on its PR game if it wants to ensure that the investment and spectacle of The Games doesn’t become a lavish backdrop for the airing of some dirty Chinese laundry, by a plethora of activist groups. A Human Rights observer noted: “It is a wake-up call to them in terms of the risks that the games pose to China’s global image. I think this is just the beginning in terms of expression of concern about human rights.”
With more than 20,000 accredited journalists due to attend the games, their unfettered comments on everything will present a challenge to Chinese information managers and PR consultants alike.

Story courtesy of UK Guardian.

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