Feb
29
Brand experience meets PR at Melbourne Motor Show
Filed Under Business, Marketing Public Relations, Media, Public Relations | 1 Comment
Just back from the pre-opening press preview session at the Melbourne Motor Show, where a cohort of media shuffled from marque stand to marque stand to get their PR toplines and media info. While the schedule typically featured a brief press briefing by car company CEOs, there was a large element of brand theatre or brand experience, designed to engage and excite the attending media. Australasia’s leading brand experience agency (ABT, an associate and client of mine) invited me to see a variety of high impact “immersive” presentations that helped engender a more emotional ‘buy-in’ from media audiences attending. Gold stars to Holden for their awesome, testosterone-pumped unveilings and silver to Peugeot for a nice, winsome ‘uplifting’ 308 launch featuring a girl in a red dress with a 100metre long aerial train.
Holden’s brazen Coupe 60.
(c) GM Corp
Feb
27
PR Disasters blog rises on old Power PR league table
Filed Under Blogs, Campaigns, Internet Public Relations, Online, Public Relations practice, Technology | 2 Comments
Feb
25
To blog or not to blog, that’s the question
Filed Under Blogs, Firms, Internet Public Relations, Online, PR Disasters, Public Relations practice | 2 Comments
Feb
25
Online Reputation Management - force for good or evil?
Filed Under Internet Public Relations, Media, Online, Public Relations practice, Technology | Leave a Comment
Feb
25
SEO is dead, long live DAO
Filed Under Blogs, Internet Public Relations, Media, Online, Technology | Leave a Comment
Feb
20
Feb
19
Guardian flamed over blog nepotism
Filed Under Blogs, Internet Public Relations, Technology, Top Spins | 2 Comments
Feb
19
Beijing Olympics to deploy H&K to avert PR disasters
Filed Under Firms, Government, Media, Services, Sport | Leave a Comment

