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The mathaba.net news-site reports that Toshiba is facing a tech-related PR disaster for its G900 mobile office. It even claims that Toshiba’s PR company - Bite PR - is mismanaging PR while being paid by a Toshiba competitor: serious allegations, which would reflect v badly on Bite if true. Bad, and costly, on mathaba if not. And Bite’s alleged crime? Being open and transparent by asking users and a major network news editor to blog on widely reported technical issues experienced while using the new device. Oh, and failing to manage stakeholder feedback, says mathaba.net.
Re PR transparency and dialogue - is this a PR case of damned if you do, damned if you don’t?

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