May
31
TiVo & iQ; a clarion call for PR supremacy
Filed Under Business, Media, Public Relations, Technology | Leave a Comment
As The Age confirms TiVo’s arrival in Australia in a digital alliance with the Seven Network (”welcome to the digital age, Seven” said the already there, Foxtel cheekily), there must be sweaty palms in the Comms business; sweaty palms in Adville (Cripes, what if the jig is up?) and sweaty, cash-expectant palms in PRland (Grunig was right about 2-way comms!!).
TiVo and iQ essentially allow consumers to ignore/skip over ads. So how many times is PR gonna get the chance to be the lead MarComms discipline? Every time, it seems to get outflanked by marketing, advertising, brand experience and e-DM agencies who take it in turns to discover/proclaim that stakeholder engagement/relations is the future. It is. But it’s already PR territory, if we can hold onto it.
May
31
IABC lunch seminar: Reputation Management in the Internet Age
Filed Under Business, Marketing Public Relations, Public Relations, Public Speaking | Leave a Comment
May
30
NZ ‘coal mole’ mines eco-activists for PR information
Filed Under Business, Government, Media, PR Disasters, Politics, Public Relations | Leave a Comment
May
30
Rudd forces Mighell to resign over expletive tape
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May
29
‘PR expert’ on how PR just doesn’t work
Filed Under Firms, Public Relations practice, Services | 1 Comment
May
28
Ad agency given the boot after PR disaster…
Filed Under Botched PR jobs, Business, Marketing Public Relations, PR Disasters | 4 Comments
May
28
Sex and PR sell benefits of nude carwash
Filed Under Marketing Public Relations, Media | Leave a Comment
May
26
McCusker meets and, somewhat predictably, challenges Richard Ford
Filed Under Celebrity, Online, Public Speaking | Leave a Comment