Virgin on the ridiculous, not on the money

The Guardian today reports how Virgin Money’s latest attempt at creating a viral ad campaign (if I had a dollar for every time that concept was floated in commsland these days..) has been pulled after starting a PR disaster.

I recently suggested how PR counsel needs to be involved in the evolution of every new Ad campaign, and this pretty much proves my point. Push the boundaries new media Ad guys, but speak to your PR pals b4 going live.