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The Saturday morning business brekkie show, Saturday Extra, invited me in last week to discuss my ‘Public Relations Disasters’ book, vis-a-vis the increasingly difficult nature of managing reputations in the internet age.

The host, Geraldine Doogue, seemed genuinely interested and drilled me for some of the more ridiculous and funny PR disasters I’d written about.

You can have a listen in realmedia over on ABC’s Saturday Extra site

See if you can spot the mis-spelling.

Seems like many companies are unwilling to learn from the mistakes of their predecessors. In Melbourne, Lee Jeans is under PR fire for an outdoor billboard that depicts a teenage girl in what’s been lambasted as a sexually available pose. Nationally, family homewares retailer Target, is under fire for selling padded bras for girls as young as 6 (which beats the old Abercrombie & Fitch 10-year old’s G-string by a mile!!).

So, is Lee just appealing to the lowest common denominator or trying to create more brand awareness by causing a stir? Is Target totally wide of the mark, or just dumb for failing to consider protective parent sentiment? I know where I stand.